About

Hi, I’m Sik. I work across product strategy, brand experience, visual systems, and web development.

This is my personal blog and work archive, where I document what I experience and learn through my work. I mainly write about product planning and strategy, branding and UI/UX design, web development, and working with AI tools. I also share things I’m learning and questions that come up along the way.

I like work where strategy, design, and development carry one clear thread from start to finish. I focus on creating consistent experiences across every touchpoint people encounter.